My CSW Experience
CSW allowed me to explore my passion for consumer and market insights and solidified my decision to choose a career in this field. The workshop provided me with a glimpse of typical CMK work and enabled me to understand how the function uses insights to drive action on the business.
What did you find most valuable about attending the CSW Workshop?
I loved that we were given a real business challenge and found myself becoming more and more curious about the Luvs brand. I was pleasantly surprised by the openness of the leadership team to our ideas and recommendations. CSW was also a great way to experience Cincinnati and understand what the city has to offer. The workshop ultimately made me decide that I was more interested in pursuing an internship at P&G in CMK versus an accountancy internship.
Melissa’s Advice for You
Take advantage of this opportunity to understand if CMK is something you are passionate about. CMK is a function that is relatively unique to P&G and something the company truly values and invests in. Use CSW to understand whether this type of work inspires you and if you are up for the rewarding challenge of being the voice of the consumer.
P&G offers you both breadth and depth of experiences. The ability to work for different brands, retailors, and on unique capabilities allows you to continually grow and develop while keeping the work fresh, interesting, and engaging. P&G is committed to growing individuals to reach their maximum potential. The company invests in its employees through training and career planning while also ensuring you feel fulfilled in your current assignment.